Andrew Reynolds - Scam or Not? Andrew Reynolds -Princes Trust and Great Ormond Street Andrew Reynolds did not appear as a well known public figure until 2006 when considerable publicity surrounded both his contributions to the princes trust, and also... 

Web Site Copywriting So what is the difference between website copywriting and standard direct mail copy? There are many things in common, but also many differences Web Site Copywriting - testing the difference Entire sales letters have been taken on... 

How to pick keywords for search engine optimisation What are you trying to achieve Search engine optimisation is not as much of a mystery as the new comer may think. In principle it is as simple as being the most “relevant site” for the... 

I am often asked how to setup a website. How to Set Up a Website How to set up a website - General rules First of all I recommend using a Content Management System Why? - Because if you can type you to can add content pages The system takes care of menus,... 

How to incorporate the internet into your overall business strategy Internet Strategy - Most do it wrong! Take a look around: Have a look at all of those websites First thing you see: Name of company. Next thing you see: We do “blah, blah” Then:... 

Internet Business Ideas What makes a succesful internet business idea? When something is repeated often enough, it cannot be an accident. There are many successful internet business models: Lets take a look at a few of them - But first of all, let us... 

How to get past gatekeepers A marketing idea that got past all the gatekeepers to the CEO of 30 fortune 500 companies The reality is that you letters may be addressed to “The CEO” or “The finance director” but the chances are that... 

How do you know what you can trust in copywriting ideas? The answer is simple: anything that has been tested on a large enough sample So what then is copywriters heaven? The answer has to be a targetted list of millions on which to test web copywriting... 

Business Website Building Many people ask me how to build a business website. And my answer is : Build a business website - conclusion - Use a content management system If you need sophistication get the website built for you: Otherwise use a popular... 

I am often asked about the “best way” to start a small business web site. Here are the key set of rules. Business Web Site - Rule #1 - Every page must have a purpose Every page of your website must have a purpose! It should be designed to...