A book I have threatened to read for ages. and it is Fascinating! Influence  And a must read for anyone in sales and marketing The underlylying  social psychology of persuasion, and how standard psychological automatic responses:  (click -whirr responses... 

I visit many forums, and it saddens me as a direct response marketer  to see so many comments that say: Either “print advertising doesnt work” , or ” yellow pages is a waste of time” or “dont waste your time on flyers” It... 

I visit many forums, and it saddens me as a direct response marketer  to see so many comments that say: Either “print advertising doesnt work” , or ” yellow pages is a waste of time” or “dont waste your time on flyers” It...