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Last updated: Wednesday, July 18, 2007

Cash on Demand Products - The Problem

Many people see Andrew Reynolds success and say “Well it is OK for him” because he has a big list of subscribers, and he has access to licenses for great products. They are happy to accept that Cash On Demand works as a system, but they cannot duplicate his success because they have no quality products.

Cash on Demand Products - Old products never die

Tim Lowe has certainly proved that that some old products do not die. Many on his mailing lists recieved offers for VHS tapes of Bill Myers at least 5 years after they were produced.
The thing is - direct marketing is timeless - the categories of goods that are most in demand - how to make money, save money, look good, and so on have not changed. Neither have the psychological triggers that make people buy. And creating a customer list is no different now, using web ads or small ads and good copywriting

So the key thing about direct marketing is nothing has changed, the information is timeless.
Ever since E Haldeman Julius and the First Hundred Million and claude hopkins and scientific advertising

So the question is not about the information, it is about the presentation.

Cash on Demand Products - Giving new life

So here is an idea for giving life to Cash On Demand products that has worked for me.
(a) Buy up resale rights to good audio products, possibly even on audio tape.
(b) Go and buy a good video editor such as Sony Vegas Movie Studio
(c) Load the audio track up
(d) Then create slides (vegas can do this) which have all the main points made by the author listed.
(e) Better still, use powerpoint and load up the power point on to the video track.
(f) Then you have created a DVD from what was a bland audio.
(g) Cut out all references to old resources -easy to edit in vegas
(h) Break up into chapters for the DVD
(i) Put in your own introduction, and audio summary for the chapters
(j) Check out VOXPROXY if you dont like speaking yourself.
(k) Discover how to make movies from static photos - see Bill Myers
(l) Add your own resources section

In this way you have created a brand new Cash On Demand product from an old and dead audio course.

Cash on Demand Products - Information is Timeless

In many markets information is timeless - take recipes, diets, direct marketing, gardening: and you can create cash on demand products by renovating this information

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