Award winning businessman turned marketer and copywriter says: DONT START any other business until you have read this

Discover  a secret revealed by an entrepreneur in a marketing book written in the 1920’s was the foundation of all modern direct marketing success. Yet few have ever even heard his name..

My name is Mike Bate, and i am now an Internet Marketing Expert  and direct response copywriter Living in cheshire.

It was not always so.
I have owned and run many types of business of very different kinds.

 The first business  I owned was a consultancy whose clients included mainly blue chip companies across the UK including BNFL, British Aero, Schlumberger, Philips, Cadbury to name a few: within a handful of years our client base became the envy of our competitors. i was advising on how to use technology to automate their businesses.

 Since then I have also owned serious technology  businesses too,  including a company which supplied  automatic inspection equipment for industrial products sold to blue chip companies  worldwide: one of the first companies to connect cameras to computers - long before the internet, and long before computer memory could hold even a single image. Don’t times change!

I later  started a variety of companies, for example one which inspected electronics  and circuit boards used in communications companies too. I won a number of business awards along the way - collecting them from house hold names in the business world. i diversified and  ran both retail and service businesses too: and a couple of franchised companies too. (My advice? Dont touch franchises with a bargepole)

But my passion lies in marketing and copywriting. Finding the mechanisms and messages and words that sell, and getting new ventures off the ground. I have seen and operated a wide variety of business models and acted a freelance consultant, recently for example writing plans and grant applications for example that raised £10 million funding for a biopharmaceutical business - so I have seen a lot of business types.

And yet , in all that time, and with all these different business  models

Direct Response Marketing stands out way above all the rest.  And Marketing of information is best of all.

 And I wish i had found it long before.It IS a real business not a get rich quick scheme, yet few if any  business schools teach it as a method. As Andrew Reynolds - A british marketer and organiser of entreneurs bootcamp -  describes it - it is the “cash on demand” business:

It is business in its simplest form:

• You find a market already hungry for information in which the market has already proved it will pay money for. How? Many ways!  Existence of big buyers lists, or  search volumes on google, coupled with many affiliate products.
• Create, source,  promote or easier get a license to sell such a product.
• Build a list of buyers and people interested in these products, by offering them useful information, either free or at very low cost.Then offer these products to the list - offering bigger and better products to those who buy smaller ones

The advantages are huge it really is the  best business model of all because:

• It does not need huge costs invested in equipment before you prove you have a market.
• You need very few if any employees operating from home, so no leases to worry about
• Complete Automation is possible
• Easy to move in and out of the niche
• No need to man the phones or premises
• Your website a 24/7 salesman on the web!
• Do it once. Income forever.
• MASSIVE MARGIN, the kind other business can only dream of
• NO other business model compes close…

Those who have run ordinary business know just how much better this business model is. Dont take as long as i have to find it!

This site is devoted to direct response marketing,  successful marketers and marketing knowledge. Cutting edge Information on markets, products, traffic here, and how to turn them into money using  copy and other conversion methods.

But there was also something missing - something nobody is saying, but all the successful ones do instinctively

•  Andrew Reynolds did not invent the secret, but his SUCCESS is certainly because of it.
• An american entrepreneur wrote a book on exactly how it worked way back in the 1920’s  yet few americans know his name.
• It is the MISSING INGREDIENT  in most of the offers made by those who try to copy , and is why they FAILl.
• The mighty Ted Nicholas tells of how created MASSIVE wealth when he found the answer in a book.

Whether creating, or rebranding products THIS is the key - how to find rough diamonds in amongst the rocks .

Pop your name and email below - and I will reveal it free as part of a 3 part minicourse: Nothing to do with empowerment. So simple, yet it could change the way you think about marketing products for ever:

Please do sign up - i just dont want to put it on the site here!!

Mike

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