Business Ideas

Welcome to my rant site!

This site is not good copy. It is not pretty to look at.  It is just an outlet for my enthusiasm about marketing - and to allow me to rant!

If you would like to know more about me then please look at Cheshire Marketing Consultant
Here are some things that interest me!

Getting the most out of what you already have!

Website conversion strategy - tiny details that can double your sales…even 3000%

Copy conversion strategy….and what really works in direct mail and the web

Home based business ideas….Internet business ideas

Marketing ideas…..Backdoor strategies for traffic

How to use information products

Any and all things marketing!

Business startup ideas

Starting a successful business, starts with successful marketing
How to find a hungry crowd - the internet makes this easy! - discover what it wants , and how to feed it.

The most successful business ideas are based on this formula.

Business types

There are many business models.

Businesses based on an invention for a new market

Refining an existing business model

Finding a small niche in which people are searching but not finding what they want

Whilst pioneers and inventors are interesting , and I have  started several businesses that tried to carve out a new market, this is neither the easiest nor the best way to start a business.

The easiest way is to find a market that is already established in which the current players are making money, but making mistakes, then duplicate the business without the mistakes.

But the best way for a newcomer is to find a niche in which many are already seeking, but there is little or nothing to answer their question.

Marketing ideas

Whatever the business idea, the best model is direct marketing.

Previous customers are many times more likely to buy than any new customer.
So the best business model is to use free gifts or good value small products to attract customers to sign up.

As seth godin says…first turn  strangers into prospects, by giving them something for free that they need. Then turn the prospects into friends, as you build a relationship with them. Turn those friends into customers with irresistible offers. Then turn those customers into partners, who share in the success by promoting you!

The site covers

Direct marketing
Email marketing
Funnel marketing
PPC marketing
Article Marketing
Affiliate marketing
Viral marketing
Information marketing

And a range of advanced strategies.

Copywriting

The power to persuade in print is vital to any business idea.

Even more so on the internet, where the written word is the main medium of communication. In many ways copywriting has changed little in over a hundred years because the triggers that make people buy have not changed in all that time.

Did you know that changes to headlines can treble or more your sales??

So to help develop your business idea, you will find:

The key factors in all copy
A variety of ways to get copy written
The essential elements of a successful sales letter
A list of famous copywriters, and some of their formulae for good copy

Business Training

So please download some free vital training materials to develop any business idea.

Some of the best books ever written on marketing, and copy
The key elements of successful business plans
What a marketing plan should contain
How to get small business grants

And we are adding to this content month by month

If you download any of our free books, you will also get our newsletter, keeping up to date with all that we see that is new!

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