Andrew Reynolds did not appear as a well known public figure until 2006 when considerable publicity surrounded both his contributions to the princes trust, and also his donation of a massive sum to great ormond street hospital from the Entrepreneurs Bootcamp conference he organised :
But many still ask: Who is he? And is he really unknown?
There is an active community on scam.com who seem determined to include him in “mail order scams” So what is the truth?
Certainly andrew reynolds was not born with a silver spoon in his mouth: his family lived on the breadline and it was this that gave him strong opinions on how unsound the retail business model really is. His father was proud of that shop - but it never delivered more than a basic income.
Ultimately Andrew rose through ranks to become sufficiently senior in a housebuilding company to drive a company mercedes. But he was always looking for more of a lifestyle.
As his ex wife testified at a conference, he like many bought many “get rich quick” schemes looking for the idea that could give him the freedom he craved.
He always seems a little amused that the company he worked for had a title of “Hassel homes” with obvious unfortunate implications!
Then one day he was invited to a conference in the USA of the legendary Bill Myers:
Anyone who considers that direct marketing is some kind of scam, should read Bill Myers history and look at his website. They willdiscover how many valuable products bill myers has produced over the years, and see how much valuable advise bill gives budding marketers on his forum www.bmyers.com. Reading this you realise that there is no possibility that his methods are a scam. They are an open book.
And it was the meeting of Bill Myers and Andrew Reynolds that launched Andrews direct marketing career.
So Andrew Reynolds paid a large sum of money to purchase UK rights to the Video of the conference he attended. But unlike the other participants, Andrews brilliance as a direct marketer began to show through.
Instead of producing a “me too” offering of those same videos with the same brand name, same sales letter, he drew on an idea of the legendary Joe Karbo and rebranded them ” The lazy mans way”.
To those that bought the first two introductory tapes he offered the full set as a “back end product”
If there is one piece of advice Andrew Reynolds consistently gives, that seems to be equally consistently ignored in adverts you see, it is to do this rebranding. Own your own product, even if you did not create it.
For many people who follow business opportunities Andrew Reynolds has had a high visibility for at least five of the last ten years - a lot longer than the public at large. Sending repeated direct mailings for business opportunities courses and licenses .
He also markets products for niches, which understandably he is reluctant to advertise!
And during this period Andrew Reynolds has gone from marketing of home study courses, to seminars, to workshops and now massive conferences.
So Andrew is now well known for the massive conferences known as “Entrepreneurs Bootcamp” containing presentations from many of the worlds best direct and internet marketers.These have been held in 2006 and 2007 and have both raised in excess of £300000 for Great Ormond Street Hospital.
It is disappointing in the authors view that having waived entry charges in favour of donations to GOSH, Andrew Reynolds is sometimes criticised for the fact that he almost certainly picks up a percentage of the speakers mentoring fees but whoa!!
Why should he not make some return from these events?
For those that have never been, getting hold of a set of Entrepreneurs Bootcamp DVDs is an education in itself. Sure the speakers do pitch for additional mentoring - but the good content of the presentations are great value for anyone considering direct marketing - and there is no shortage of buyers for the mentoring. The doors are not locked. You can leave when you wish.
You can also talk to Andrew! who makes himself available.
So in direct marketing circles he is now well known for his “cash on demand” programme. This allows his methods to be studied for a few tens of pounds per month. Manycriticise him for the fact that they were led to believe there would only be a set number of modules, and the course has grown to larger than its intended size: but if the content is good - so what?
In the end the following are indisputable fact:
Andrew has himself made a massive sum of money in excess of £20m from selling information products by direct marketing It is indeed a very pleasant lifestyle that he urges others to copy Many students who have followed his own methods have made millions for themselves. There is also no doubt from his mentor bill myers experiences that Andrew Reynolds methods work if you take action Noone is forced to buy his courses! A journalist followed him round and confirmed he really had brought in £500K in only a couple of days
Andrew has himself made a massive sum of money in excess of £20m from selling information products by direct marketing
It is indeed a very pleasant lifestyle that he urges others to copy
Many students who have followed his own methods have made millions for themselves.
There is also no doubt from his mentor bill myers experiences that Andrew Reynolds methods work if you take action
Noone is forced to buy his courses!
A journalist followed him round and confirmed he really had brought in £500K in only a couple of days
And to repeat - Andrew does what few “scammers” are willing to do!
In my own experience he answers emails from anyone ( unless rude or abusive, or excessive I would think!)
He stands at the reception of conferences and will talk to anyone.
So those looking for a “scam” story would do far better to look at the franchise industry, which routinely charges ten times as much money for less of a business system than Andrew promotes
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