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Last updated: Wednesday, July 25, 2007

Blog Farms

Is this the way of things to come?

After doing the key things for on page SEO, thats title tags, H1 tags, alt images, keyword density and so on, SEO is now more about quality linking : who is linking to you, and what they say about you.

So thats where a Blog Farm comes in.

Blog farm - the model

The idea is to create your own farm of connected websites.
First of all there are blogs . whose role is to provide link reputation for each other, and so search engine optimisation for the niche keywords. These blogs carry unique content targetted at the niche keywords.

Then there are the money sites, that carry the offers for the products or membership sites - that provide the revenue.

Blog farm -management

In this way the owner of the blog farm is in control of the linking and link text of all of the sites. And blog farms of several hundred sites can allow hundreds of backlinks for the moneysites, and so dominate a niche.

The problem is management. If operating one site is hard, operating hundreds is impossible without automated tools.

What is different now , is these tools are no longer the preserve of professionals.

Take a look at this Blog farm installer Managed from a single spreadsheet, it automates set up of databases, linkages and even pinging. And all for less than $100

Blog farm - ethics

The question is whether blog farms are ethical? are they black hat or white hat?
And the answer has to be, if each of the blogs is providing valuable fresh content, they can only be viewed as valuable sites. If on the other hand they contain the same content rehashed - then by any definition it becomes black hat.

But it is a fact, that search engines are unlikely to penalise the beneficiaries of links. Only the linking sites. Why? because it would be too easy for a competitor to destroy a site by producing a black hat traffic generator to it.

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