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Last updated: Wednesday, May 23, 2007

Business Ideas - A Successful EBAY business model

Massive advantages , but big disadvantages

EBAY clearly has some big advantages:

Massive traffic
Search engine friendly
Integrated ecommerce and tools

And all the advantages of internet marketing

You dont have to be there to make a sale
Work when you want to!
A shop that is open worldwide 24/7

But it also has major disadvantages

It is probably one of the most competitive markets on earth! So prices suffer

Your entire trading history is on view for all to see.

So it is too easy for someone to challenge a successful niche

So how do you take advantage of the advantages, without the disadvantage?

The best EBAY busiess Idea -EBAY Lead generation - direct marketing

The most successful method , pioneered by Sydney Johnston is to use EBAY for lead generation for a direct marketing business.

This involves some or all of:

Selling very good value small items to attract customers even at cost.
Sending out an offer in the box for items sold from a web page
With a free gift for anyone who signs up on the website
Running an ezine to your customers
Changing your EBAY id every few hundred feedback.
Never becoming a powerseller or target
Promoting bigger items to the captive audience

EBAY rules

EBAY rules need to be watched
EBAY dont like you taking business elsewhere, so dont promote anyhing using EBAY ID
EBAY rules dont allow multiple ids, but almost everyone has them
The only valid link you can use is in the “about me” where asking for registration to a free newsletter does not break the rules

Want to know more

The exact details are available in this audio CD set.

Todd Taylor went from 0 to $100,000 per month in less than 6 months, and his daughter is earning thousands a month in her early teens: so how hard can it be?

Bookmark to:

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