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Last updated: Sunday, May 27, 2007

How to DVD for Profit

One of the best business ideas for the present time is to produce and supply How to DVD information products.

Why?

High percieved value

First of all DVD products are percieved to have a higher value to the consumer than other information products such as ebooks or audio CD - so command the best prices.

High Price and High Margin

Those who produce How To DVDs say that the best product to sell “front end” is a twin pack of DVD’s and depending upon the subject area and benefit value to the customer can sell from £30-£100. The costs of copying the DVD and labelling give an underlying cost of say £5 - which falls with high volume

Back end sets of 10-12 DVDs can sell anywhere from £277-£1777 depending upon subject: again a massive margin

Low capital

Provided you restrict to subjects which can
(a) Be shot indoors
(b) Do not need a cast of people

Then the equipment needed to produce a how to dvd is small: so this is a low cost business idea.

A camera, some lighting, and a video editing suite are all that is needed with other computer tools - so you can start for less than £1000

Many markets

There are many routes to market
Big businesses have been built by many routes -

Advertising through small ads and targetted lists.
JV with other marketers
Selling only on EBAY
Selling only on AMAZON
Organic search
Marketing through third party websites

There are many successful marketing ideas.

It can be run as a home based

You dont need a massive market

Successful business ideas have been built from gow to DVD s in small niches.

Substantial revenue has been derived from ideas as diverse as:

How to do Venetian Plastering
How to do Salsa Dancing
How to operate a specific high value camera

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