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Last updated: Thursday, August 28, 2008

The fact is - most businessmen have never been trained in persuasive writing.

Sad to say, the instincts everyone has - and what they pick up from others is wrong.
And that is why Business Writing Courses are so very important.

Look hard at almost any business letter and you will see:
(a) The lack of any attention grabbing title that makes the reader want to read on.
(b) Formal English and written in the third person.
(c) The lack of benefits for the reader to carry out the action requested

The typical letter comprises
- This is who I am
- This is what I want
- Please do it as soon as possible.

Persuasive writing follows a completely different pattern which is…

- An attention grabbing statement to make people read on
- A statement of why it is in their interests to read on
- Persuasion and proof of why doing what you say will benefit them
- And a reason given why it has to be now - followed by the request.

It is all written in the interests of the recipient not the writer

And most important is the tone.

The best advice I can give to anyone who wants to persuade in writing - is to imagine yourself with the person you want to persuade sitting over a coffee - and to write what you say to them - using the kind of english you use when you speak.

And you know when you have succeeded if the letter reads well out loud!! - any awkardness reading out should be corrected

So that is why Business Writing Courses are so important. And so we have dedicated that new website to bring the best in Business writing online.

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