A book I have threatened to read for ages. and it is Fascinating! Influence  And a must read for anyone in sales and marketing The underlylying  social psychology of persuasion, and how standard psychological automatic responses:  (click -whirr responses... 

I visit many forums, and it saddens me as a direct response marketer  to see so many comments that say: Either “print advertising doesnt work” , or ” yellow pages is a waste of time” or “dont waste your time on flyers” It... 

I visit many forums, and it saddens me as a direct response marketer  to see so many comments that say: Either “print advertising doesnt work” , or ” yellow pages is a waste of time” or “dont waste your time on flyers” It... 

Extremely worrying news ! If brad fallon can get caught by these hackers what hope for the rest of us? So you get your site to #1 or #2 for your main keyword phrase and BLAM!!!! The next day you are gone, so far down in the rankings, that nobody sees... 

Niche websites Ed dale and the Thirty Day Challenge has stimulated a lot of interest in niches It is well worth looking at the website if you have not already seen it Thirty day challenge Here we present another way to search for a successful niche ,... 

Writers Block and how to avoid it Sell with emotion, Justify with Logic The answer to Writers Block kills two birds with one stone. Selling is all about appealing to powerful emotions - people buy with emotion, and only when they have decided to purchase... 

Apologies to my more advanced readers, but lets go back to a couple of basics. LIST BUILDING is everything There is no doubt that the key to any successful business is direct marketing - to do that the vital purpose of every contact with a customer is... 

Marketing Services Cheshire Welcome to my rant site! , which has no other purpose than to allow my enthusiasm for marketing to spill over- I love it! This site is not polished, it is just raw enthusiasm Do you understand how the  world of  modern marketing... 

At last! A tool for AB Split testing on wordpress. There can be no excuses now. Take a look at: Split testing plugin This split testing plugin allows the integration of the increasingly popular split testing software: “google analytics web optimiser”... 

Ted Nicholas Ted Nicholas is an inspiration to all direct marketers and copywriters  Ted Nicholas- History His first worked in his father’s homemade ice cream business doing odd jobs. One of his early jobs was selling Kirby vacuum cleaners door...