Marketing - The truth about Competition

What does competition prove?

That an idea is too late?

That an idea cant work?

No! All competition proves is that there is a market for the product.
Competition is a good thing!

The only time that competition is a problem, is where the market has become a commodity in which nobody has a unique proposition, so that all that is left is a war on price.

So be wary of a market in which there is no competition - it could mean that there is no demand!

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