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Last updated: Monday, May 28, 2007

How to write Testimonials

Creating credibility is vital in good copywriting.

Particularly on the internet where there is a massive distrust

Credibility with testimonials

So one of the many routes to credibility is including testimonials.

Ordinary people vouching for the product or service

But for a testimonial to be effective it needs to be done correctly

Dont use feel good testimonialsl

Tests show that feel good testimonials do not work!

“I think john is a great bloke, and I am very happy with xxxx co”

For one thing everyone suspects that this is not independent

How to write copywriting testimonials that work

The perfect formula for a testimonial is:

“Once I was lost, and now I am found”

“I was having real problems doing xxxxx and it was costing my business a bundle: then someone suggested that I use yyyyy, so I tried it and I have been using it ever since!. It has saved me so much *****. So thank you zzzzzz. I am so grateful I found you!”

Testimonials - include the contact details

Testing shows that the more contact details, the better a testimonial performs.

Consider these:

John - London
John Parkes - Hounslow
John Parkes - Hounslow - contact on 020 4978828

The first is useless - it could have been invented.
The second is more credible, a name and a locality
But far and away the best is to include the contact details

But always ask your reference first. - nobody ever calls the number!

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