THE MARKETERS , DIARY, EVENTS and OFFERS

Drayton Bird is a legend of UK copywriting.

He has written successful copy for some of the toughest markets, including for example his controls for Everest, the double glazing company.

Every year he runs a renowned UK marketing seminar called EADIM which assembles many talented speakers. See EADIM here

If I have a criticism of that event, it is only that the marketing materials in recent times have been fairly thin on detail of the subject matter they intend to cover. A part of the sales process in my view is to tell the whole story. Don’t assume that newcomers know who you are.

In any event, Drayton on Monday 29th Nov at 2.00PM intends to give access to a recorded webinar normally available only to his EADIM students on copy for creatives.

See the detail on the Drayton Bird Webinar Here.

In the very same post you will also find a criticism of the marketers promoted here, which I comment on Drayton’s blog is unfair. Whatever you may think of Ed Dale, Paul Lynch and so on: they have both proof enough that they are very successful in their respective fields.

Notwithstanding that, I recommend people listen to Drayton Bird. I have indeed registered on the call.