Sad to say, the instincts everyone has - and what they pick up from others is wrong.
And that is why Business Writing Courses are so very important.

Look hard at almost any business letter and you will see:
(a) The lack of any attention grabbing title that makes the reader want to read on.
(b) Formal English and written in the third person.
(c) The lack of benefits for the reader to carry out the action requested

The typical letter comprises
- This is who I am
- This is what I want
- Please do it as soon as possible.

Persuasive writing follows a completely different pattern which is…

- An attention grabbing statement to make people read on
- A statement of why it is in their interests to read on
- Persuasion and proof of why doing what you say will benefit them
- And a reason given why it has to be now - followed by the request.

It is all written in the interests of the recipient not the writer

And most important is the tone.

The best advice I can give to anyone who wants to persuade in writing - is to imagine yourself with the person you want to persuade sitting over a coffee - and to write what you say to them - using the kind of english you use when you speak.

And you know when you have succeeded if the letter reads well out loud!! - any awkardness reading out should be corrected

So that is why Business Writing Courses are so important. And so we have dedicated that new website to bring the best in Business writing online.

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For sure there are several types.

First is more correctly “buzz” marketing. Something so interesting it gets passed on! - The problem is - howdo you carry a message in an advert that is purely interesting?

Second is to give something of real value - that others are allowed to pass on…and also makes the passer on money! - which is how automated systems work.

Lets start by going from the beginning…

SIMPLE INTERNET MARKETING

The simplest form of internet marketing brings traffic to a site, and some of that traffic will buy.  Your sales are limited by traffic that way.

BETTER STILL….LIST BUILD!!

Next level is to build a list! The most fundamental thing to do with any internet marketing. So offer something valuable - so that your audience are willing to give an email address. Turn those visitiors into friends  with good information - then those friends into customers by  appropriate offers. This way your income is proportional, not to your traffic but to the size of your list! Good internet marketers say - their income is at least $1 per month for every person on the list!

EVEN BETTER STILL….GO  VIRAL

If you can then persuade your customers to pass on the information about you and make it worth their while with something valuable free…and then a percentage of money taken…that can create a viral spread.

THE ULTIMATE IS  THIS NEW PRODUCT  MVS!!

MVS gives two more dimensions! to internet marketings most powerful too.

First the tools inside are so easy - All of the tools for passing on the free reports are built here into this site so one or two clicks and the customer can earn AND

By offering the customer the ability to build THEIR list at the same time of yours, they then have the same power you do! So if they grow their list exponentially - you will do even better.

Lists of 40000 have been built this way, in just one or two months.

SINCE THE PRODUCTS ARE VALUABLE INFORMATION  - YOUR FRIENDS AND CUSTOMERS WOULD LIKE TO RECIEVE! - THIS IS MARKETING ON STEROIDS!

So SIGN UP for one of our FREE PRODUCTS  and become one of OUR VIRAL PARTNERS TODAY!

All you need is a paypal account and you can start earning immediately!!

SO GO HERE AND DOWNLOAD IT NOW!

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pst…need a copywriter or just some help? ….See my new viralsite ( not finished development) www.puregoldmarketing.com/gold/marketing-help

Regrettably this year I missed It!! - I Booked Late - My own fault and could not find a room in Brighton For Love nor Money.

I notice the “nay sayers” are already out in force! …see www.scam.com if you dont believe me!

All I can say - having come from the world of real business is:

(a) It is a hell of an education, I wish I had had the chance when I was young to come to a bootcamp!

(b) Seeing the Likes of ted nicholas talking about copywriting is crucial for any business.

(c) The central theme of cash on demand, which is build a list, and sell to the list for “sales on demand” is just as vital for a restaurant as it is for information marketers. 

(d) So is the idea of taking products and making them your own!….Andrew stresses time and again, that you must add your own unique flavour…For example - turning and AUDIO CD into a DVD by adding a power point presentation

(e) I for one am already on the case of developing the free products - and by the time I have finished you wont recognise them, and certainly…you will not see me advertise.. I have found a specific niche to promote in!

One final message is get to it!!

AND

If you need copy or a site throwing up, talk to me on!

 www.puregoldmarketing.com/gold/marketing-help

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So I am sometimes asked what the secrets are of how to write a business proposal.

All I can say is you have to follow the rules of good copywriting - which apply for when you write a sales letter, or when you
Make a flyer

So the answer is to:

Make a big promise
Get them to imagine your benefits
List all the benefits as bullet points
Prove the value of your service
Build up your credibility
Make an irresistible offer
Explain why they must do it now
Explain why they must do it with you

Those are the essential elements of how to write a business proposal

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Sadly their first port of call always seems to be to use Flyer templates

I say sadly because most flyer templates ignore the key factors that Make a flyer convert and make customers respond

Most of the flyer templates have the form

I am here
This is what I do
Please call

When they should say

Here is why you should come to me before anyone else
This is an offer you cant refuse
And this is why you must act now

As a result most flyer templates dont work

So here is what you should do to succeed!

First grab attention
- Dont choose a web designer until you have read this!

First make a big promise.
- We keep working until you are happy! - designs you love guaranteed.

Make people want to read to the end!
- Use short, benefit ridden, and emotional words! - tell a story

Then make an irresistible offer
- One lucky winner from the next ten to order gets a website free!

Prove the value of your offer
- We include a cutting edge marketing guide that will save you hundreds in marketing costs

Prove your credibility
- See here what our last three customers said!

Give a reason why now
- If you order this week we include free keyword research and will promote your site on the social engines free!

Give a call to action!
- So sign up here now - for your free website promotion

SEE?….. Would you buy from that company or one that just said…

K M Web design
Established 1954
Top quality service
Websites
Web marketing
Search engine optimisation
Call us now
XXXXXXXXX

So be very careful with flyer templates…. the message matters more than the design!!

To find out more about getting ALL adverts to convert - dowload our free report!!

The seven secrets of advertising - and get regular updates on what works in advertising and what does not!

CLICK HERE ON THE IMAGE TO DOWNLOAD!!

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And I have to point out that whatever form the advert is in the flyer must be built around the Secrets of advertising and that what really matters, is not the pretty graphics: but

• An attention grabber - normally a benefit headline.
• If you have room get your reader to imagine the benefits of the service
• Prove value and credibility
• Show why they should do business with you rather than anyone else
• Make an irresistible offer
• Give a reason for the reader to act now

Sadly, most advertisers seem to think their name is more important than the benefits of their product

And the logo more important than a compelling offer.

So to make a flyer think customer first!

To find out more about getting ALL adverts to convert - dowload our free report!!

The seven secrets of advertising - and get regular updates on what works in advertising and what does not!

CLICK HERE ON THE IMAGE TO DOWNLOAD!!

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Sean roache turned it down!!!!

 Why?

 One of the true visionaries of the internet  - sean roache has launched web 3 in a site called GOTACCESS and announced it at world internet summit:

 Social networking - meets search engine - meets commerce - meets membership sites : - an environment that you control to meet your personal tastes, that does not have push advertising at all: you pull what you want!

But whatever it is - when google is your partner how can you lose?

I may be wrong, but this is destined to become bigger even than myspace.

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In this case I am willing to make an exception.

Take a look at www.myaffiliatestore.com

A drag and drop store building package which is fully SEO optimised. The answer to an affiliates dream.

This is backed by many big names, so it will succeed.

Although if your only interest is ADSENSE ads, then maybe you should consider www.rip2it.com - entire stores built from just defining keywords

And when google is your partner…it  is unlikely to get slapped !

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Influence

 And a must read for anyone in sales and marketing

The underlylying  social psychology of persuasion, and how standard psychological automatic responses:

 (click -whirr responses  is how cialdini describes them)

Can be manipulated not just by salesmen and conmen but are so powerful they can provide an explanation of how ordinary people could have done what the nazis did.

See the experiments on memory in the chapter on “authority” and be horrified….. how the persuasion of an authority figure allowed people taken from the street to be persuaded into giving electric shocks to volunteers, whose voltage was gradually wound up towards lethal. In screams of pain the volunteers pleaded to be released, but still the ordinary people were persuaded into hurting them more and more.

Cialdini identifies the following forces:

Reciprocation

Consistency

Social confirmation

Friend

Authority

And how they can be manipulated by the unscrupulous, or salesmen!
Wish I had read it years ago!

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Either “print advertising doesnt work” , or ” yellow pages is a waste of time” or “dont waste your time on flyers”
It is true! Most advertising small business do does not work. But that is not because advertising doesnt work.
It is because nobody teaches businesses how to do it, least of all advertising agencies and newspapers.

Most advertising looks like this.

A typical failing ad

SUPERSIZE LOGO
NAME OF COMPANY

Boring features and more boring features

SUPERSIZE TELEPHONE NUMBER

And it fails! Why?
First because it is all about the advertiser, it doesnt talk to the customer.
Second, because it fails to say “whats in it for me” to read it.
And finally, how does that boring ad set you apart from competition.

Structure of a successful ad

A successful ad must do this.
- First GRAB ATTENTION - the whole thing is a waste if nobody looks at it
(for example use a great headline)
- FORCE THE READER TO READ TO THE END - which is all about engaging and exciting the reader
- SHOW WHY YOU ARE DIFFERENT - and use a list of benefits to the customer
- PROVE THE VALUE OF WHAT YOU OFFER - that is so big the price seems small
- GET PEOPLE TO WANT TO RESPOND - by making an irresistible offer
- THEN USE SCARCITY, TIME LIMITS - a reason to respond NOW

Which draws your attention the most

Imagine a set of yellow pages ads

Fred bloggs - garden maintenance
Lawn cutting
established 1975
call zzzzzzz for the lowest price

Joe green - lawn cutting
family company
since 2003
ring zzzzzz for a free estimate

(WHO CARES is all I can say!)

And then your ad that says:
THE FIRST CUT IS FREE - TRY US FIRST and SEE WE ARE BEST

And three MORE compelling reasons, to get your lawn done by US
- If we are ever late 15 minutes, we will do the work but not charge!
- If you EVER arent totally satisfied when we leave, we give a 200% refund
- We include weed and feed in our regular treatment
No additions, extra charges, just a flat rate a week.
Call XXXXXXX for a free report on eliminating MOSS
and book in for your trial run!!!

So whoo are you going to ring first? And notice it isnt about price!

Increasing response even more

In addition you need to know the rules of advertising
A Simple change that often makes 400% difference.
How headline testing can make 100% difference

Advertising works!

It isnt advertising that doesnt work: like everything else you need to know how!
Flyers? Yellow pages? Direct response letters? You have to know the rules
Contact me for a free audit of your advert!

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