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Last updated: Wednesday, December 12, 2007

I write a lot of business proposals, and many of them have been very successful.

So I am sometimes asked what the secrets are of how to write a business proposal.

All I can say is you have to follow the rules of good copywriting - which apply for when you write a sales letter, or when you
Make a flyer

So the answer is to:

Make a big promise
Get them to imagine your benefits
List all the benefits as bullet points
Prove the value of your service
Build up your credibility
Make an irresistible offer
Explain why they must do it now
Explain why they must do it with you

Those are the essential elements of how to write a business proposal

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