Lazy Mans Way to Riches
April 30th, 2010 | by admin |Lazy Mans Way to Riches was a headline concieved by the legendary Joe Karbo, a copywriter who in his latter days used his talents entirely for himself. Few are aware of some of the backlash and hate mail, as well as money that the title earned him.
Andrew Reynolds realised early on that in a market all selling the same product, rebranding was vital, and he adopted Joe Karbo’s legendary title in rebranding the DVD course of Bill Myers on direct marketing which he attended in the USA, and for which he had bought the resell rights.
So the DVD set sold by Andrew carried this title on VHS tapes copied on a home VHS player.
Later on, when Andrew passed on the baton to two of his illustrious students, for example Nick James, he took a Corey Rudl ( Derek Gehls business partner at IMC, and sadly RIP of a freak motor accident) and rebranded that with similar title.
In this case “The Lazy mans way to email riches”.
Since this product launched (at least) two of Andrew Reynolds most successful students you can see the massive emotive appeal of a headline which has launched countless direct marketing careers.
Should you use the headline? – Ethics must play a part in the answer – the system offered must be capable of being operated by Lazy people. And there’s the rub.
Direct Marketing allows high income to effort ratio. But for most it is ONLY after a lot of hard graft learning how the business really works. Few lazy people are likely to put in the graft to learn how to make money in a lazy way.
However that may be – the title “Lazy Mans Way” is the stuff of legend. Alongside Ted Nicholas “The Only Way left for the Little Guy to get Rich” and other classics in the hall of fame.