I visit many forums, and it saddens me as a direct response marketer  to see so many comments that say: Either “print advertising doesnt work” , or ” yellow pages is a waste of time” or “dont waste your time on flyers” It... 

I recently had a real shock! When I found something out about reference letters. But before I get on to that, lets just have a little background. One of the tasks that you are obliged to do as a frequent employer of people - is you are asked to write... 

Extremely worrying news ! If brad fallon can get caught by these hackers what hope for the rest of us? So you get your site to #1 or #2 for your main keyword phrase and BLAM!!!! The next day you are gone, so far down in the rankings, that nobody sees... 

I am interested in discovering which platform is best for hosting your new blog. And the question I am asking - is which platform gets ranked fastest, and which gives the highest position  So I targetted a phrase found with google trends: and prepared... 

Every once in a while I re-read the best om my marketing and copy books - the cream of the cream By kennedy,abraham, sugarman,nicholas - and all the old favourites like collier,hopkins and caples. So then I got round to read “ogilvy on advertising”... 

Golden Nuggets from the Boron Letters As Ed dale said the Boron Lettersby Gary Halbert are on of the best educations a direct marketer can ever get. Written to his son bond at a difficult time in Garys life the letters sum up a philosophy on direct marketing... 

Niche websites Ed dale and the Thirty Day Challenge has stimulated a lot of interest in niches It is well worth looking at the website if you have not already seen it Thirty day challenge Here we present another way to search for a successful niche ,... 

Writers Block and how to avoid it Sell with emotion, Justify with Logic The answer to Writers Block kills two birds with one stone. Selling is all about appealing to powerful emotions - people buy with emotion, and only when they have decided to purchase... 

Dont ever use this word when selling ! A true story An insurance company couldnt work out why some of their salesman were consistent high flyers and others never seemed to get off first base. So they looked, they tested , they analysed and trained. But... 

Satisfaction conviction An old joke, with a vital message “How do you know when a salesman is lying?” “Whenever they open their mouths!”Or so the old joke goes - probably made about a used car salesman somewhere. But is that...